Instagram Highlights 🏻🏽 Website Tabs
Your highlights on Instagram are comparable to the tabs on your website, serving as a virtual shop front where you can categorise and showcase your best content and what you want your audience to know about your brand.
You can use Instagram Highlights just like website tabs to let your audience navigate your brand, products, and services quickly and easily.
Before we go ahead and give you 50 highlight ideas, here’s a step-by-step guide on how to create Instagram Highlights.
How To Create Instagram Highlights
Step 1: Prepare Your Content
Before you start, gather the posts, stories, or videos you want to include in your Highlights. These could be behind-the-scenes moments, customer testimonials, product spotlights, or anything you’d like to feature.
Step 2: Open Your Profile
Tap your profile picture in the bottom right corner to access your Instagram profile.
Step 3: Create a New Highlight
Beneath your bio, you’ll see a section for your existing Highlights (if any). To create a new one, tap the “+” icon.
Step 4: Choose Content Select the posts or stories you want to add to your Highlight.
You can choose from your archived stories or select from your existing posts.
Step 5: Customise Your Highlight
You can give your Highlight a name and select a cover image to represent it. Make sure the name is descriptive and relevant to the content you’re showcasing.
Step 6: Add to Your Profile
After customising your Highlight, tap “Add” to include it on your profile. You can reorder your Highlights by pressing and holding the Highlight, then dragging it to the desired location on your profile.
Step 7: Edit or Remove Content
You can always edit or remove content from your Highlights by tapping on the Highlight and selecting “Edit Highlight.”
Step 8: Share with Your Audience
Your Highlights will now be visible on your Instagram profile for your audience to explore at their convenience.
50 Creative Instagram Highlight Names Ideas
What should you call these Instagram highlights to make them stand out? Here are 50 creative Instagram highlight names ideas tailored for small businesses.
- Behind the Scenes
Showcase the human side of your business by sharing behind-the-scenes moments.
- Product Spotlight
Highlight your top-selling or featured products.
- Customer Reviews
Share glowing testimonials and reviews from satisfied customers.
- How-To Guides
Offer tutorials and guides related to your products or services.
- Events & Promotions
Keep customers informed about upcoming events and special promotions.
- Meet the Team
Introduce your staff members to create a personal connection.
- Our Story
Share the history and journey of your small business.
- Fan Favourites
Highlight posts that garnered the most likes and comments.
- New Arrivals
Showcase the latest products or services you’ve added.
- Shop Now
Direct users to your e-commerce platform or online store.
- Limited Offer
Feature your limited time only discounts and offers.
Highlight video or written testimonials from satisfied customers.
Share nostalgic moments or milestones in your business’s history.
- Local Love
Show support for your local community and collaborations.
Answer frequently asked questions about your business.
- Workshops & Classes
Promote any educational events or classes you offer.
- Style Inspiration
For fashion or beauty businesses, provide style tips and inspiration.
Highlight your business’s commitment to sustainability.
- Foodie Delights
For restaurants and food businesses, showcase mouthwatering dishes.
- Made by YOU!
Share user-generated content featuring your products.
- DIY Ideas
Offer creative DIY projects or uses for your products.
- Travel Adventures
Showcase your small business’s journey and travels.
- Inspirational Quotes
Share motivational and inspiring quotes.
- Home Sweet Home
For home decor businesses, display interior design inspiration.
- Happy Customers
Feature pictures of your satisfied customers using your products.
- Pop Culture
Highlight how your business connects with popular culture.
- Health & Wellness
Share tips and advice related to health and wellness.
- Before & After
Show transformations your products or services can achieve.
Share step-by-step guides and tutorials.
- Meet the Makers
Introduce the creators or artisans behind your products.
- Flashback Friday
For nostalgic businesses, take users down memory lane.
- Top Trends
Highlight trending products or services.
- Travel Destinations
For travel agencies, showcase dream destinations.
- Tech Talk
Discuss the latest tech trends and innovations.
- Charity & Giving
Share your business’s philanthropic efforts.
- Staff Picks
Feature your team’s favourite products or services.
- Local Artists
Support local artists and their work.
- Blog Posts
Promote your blog content on Instagram.
- A Day in the Life
Showcase a typical day at your small business.
- Customer Test Drives
Highlight customers trying out your products or services.
- Seasonal Specials
Feature products or services related to the current season.
- Style of the Day
For fashion businesses, showcase daily outfit inspiration.
- Travel Tips
Provide valuable travel tips and advice.
- Creative Process
Take users through your creative journey.
Share funny and light-hearted content.
- Pets & Business
For pet-related businesses, feature cute animals and products.
- Office Vibes
Showcase the culture and atmosphere of your workspace.
- Community Q&A
Answer questions from your followers.
- Beauty Hacks
For beauty businesses, offer makeup and skincare tips.
- Get Inspired
Share content that inspires and motivates your audience.
Instagram Highlights can act as a mini-website
Choosing the right Instagram Highlight names for your small business can help you connect with your audience and showcase your brand’s unique personality.
Ready to level up your content game?
Sign up to The Weekly Content Tea newsletter and get a taste of content inspiration delivered straight to your inbox.