Formula hun
Content strategy programme
You could be doing grand prix laps,
but you're stuck in traffic, babe.
You’ve got the engine and the expertise needed to dominate the whole fucking circuit. But your content doesn’t fully reflect the quality, pricing, or transformation of your service, making that beast of a car stall in the wrong gear.
You've been told that:
More posts + more platforms + more $ spent on templates = more content growth.
That equation might get you occasional engagement spikes, random link clicks, and the odd discovery call.
But if you want consistent, long-term TRACKable growth…
Formula Hun is a 3-month strategic group experience for founders who know it's time for more visibility, more clients and want to post sh*t-hot content that reflects the quality of their work.
Fast forward 90 days, you’ll hand someone your Instagram and wont apologise for ‘not posting in ages’. You’ll have more joy in showing up, because it finally reflects your excellence.
That way, when your content starts popping off and you have more clients than you know what to do with, you’ll know…
It’s the Formula, HUN. 🏁
£2100 in full OR x4 instalments of £525
Join the programme
Six-month programme starting January 2026.
Pay in full
Pay in instalments
Join the waitlist
“Since hiring Jess, I’ve consistently hit £10-12k months, and I made my investment back within the first month. Jess doesn’t just give you advice; she’s with you every step of the way, hyping you up, keeping you accountable, and making sure you hit your goals.”
Charlotte, CEO Easy Tiger (content creation)
Stop confusing red flags
with race flags
You’ve seen these racers a hundred times. Hell, maybe you ARE one of them.
Is this you?
THE BURNOUT QUEEN
🚩 Knows the offers are solid but the content doesn’t show it.
🚩 Creates content and deletes it after 10 minutes if engagement is low.
🚩 Batches content but never posts it because it doesn’t feel fresh anymore and it’s embarrassing
🚩 Spends obscene amounts of time re-reading posts and obsessively checking insights after publishing
THE PERFECTIONIST
🚩 Content plans focusing on quantity – 3 primary platforms, 7 grid posts, 5 stories, 30 hashtags
🚩 Spends hours researching templates, signing up for every $97 ebook and challenge
🚩 Re-writes bios for collaborations every single time, edits Canva templates for every post
🚩 Can’t publish anything without asking ChatGPT “would this be viral?”
THE CHASER
🚩Sees what that 6-figure coach posted, drops everything, spends 3 hours recreating their content
🚩Bounces between CapCut, Edits, Canva, and InShot for video editing
🚩Doom scrolls for ideas, copies others in the niche, randomly boosts posts for “more reach”
🚩One week posting daily calling it a strategy, next week ghosting the page entirely
Stop confusing red flags
with race flags
You’ve seen these racers a hundred times. Hell, maybe you ARE one of them.
Is this you?
Belts fastened. Gloves strapped. Helmets on.
racers,start your engines
When you have a ‘f*ck around and find out’ relationship with your content,yourwheels will keep spinning.
Slaying with the Formula Hun looks like:
🏁 Content Systems
You need a way of doing things that works for your brain. It’s about finding your own path to success, and that starts with a system you can stick to.
🏁 Organisation
Your content needs to be ready for you. That means templates, positioning, and even camera angles. Creating simple SOPs means you’re not reinventing the wheel every time you sit down to post.
🏁 Accountability
You won’t get far without it. You need regular check-ins, real-time prompts, and people who will hold you to what you said you’d do. Accountability keeps your goals alive and stops them from slipping into last place.
🏁 Implementation
Ideas mean nothing if they stay in a document. You need to take the strategy and actually put it into practice. That’s how you start seeing results straight away instead of getting stuck in planning mode.
We do all of this together inside the programme so you can stop worrying about your content landing you in last place.
The numbers don't lie
“At the start of the year, I only had two clients, but since working with Jess,I now have a steady stream of clients, which has been an absolute dream! She’s been such a supportive presence throughout the highs and lows of running a small business, and helped me convert my community into paying customers. I honestly couldn’t have done it without her.”
Adele James, CEO Empowered Actors Network
Belts fastened. Gloves strapped. Helmets on.
This is what you get inside the programme
THE PIT STOP
Live calls
Every Tuesday 10am – 12pm BST we have live calls following this pattern…
Week 1 – Strategy Strut
Map out your next 4 weeks of content.
Set a business goal for the month and batch ideas for a content plan to get there with my help.
Week 2&3 – Q&SLAY
Get feedback on your content.
Ask me anything about your content LIVE!
You can then stay and get some content sh*t done OR literally ask your quezzies and bounce.
Week 4 – Coworking
No group coaching calls this week. Instead we’re hosting a watch party & co-working call!
Use this time to fill in your analytics tracking sheets and catch up on the course material.If you don’t have the finish line in mind, you’re driving nowhere fast.
This is where you get down, deep, and dirty with your future biz self so we can reverse engineer your content to take you there. It’s all connected to what YOU really want.
The service station
Content reviews
Where you can drop in content for review ANYTIME. No, really. Any fucking time.
Just send in your content planning sheets and I’ll serve you bespoke feedback.
THE ENGINE ROOM
Pre-recorded core curriculum
MODULE 1: FIND YOUR WHY
If you don’t have the finish line in mind, you’re driving nowhere fast.
This is where you get down, deep, and dirty with your future biz self so we can reverse engineer your content to take you there. It’s all connected to what YOU really want.
Lessons:
- Future Self-Visualisation
- Creating a long-term plan and setting content milestones
You can come back and repeat this whenever you need to remember your mission.
MODULE 2: TRACK THAT SHIT
Data will never look this sexy. I promise.
Here is where you’ll learn the numbers that matter, and how to track them. If you’re not tracking your numbers, you’re not going to grow.
Lessons:
- Detaching emotionally from the numbers
- Measuring growth
MODULE 3: SLAY YOUR STRATEGY
My simple, repeatable system to know exactly what to post to nurture your audience, increase visibility and accelerate those enquiries 👅
- Content Organisation
- Attract content (content that grows followers)
- Warm content (content that nurtures your existing followers)
- Convert content (content that sells your offer)
- Creating your business first content strategy
- Strategic Collabs
- S.L.A.Y method
Each module lesson has a comments section where you can ask your burning questions, and get answers from me Jess within 24 hours.
PLUSeach Monday- you’ll get an email with x5 content ideas to post that week. Made to attract new eyes, warm your current audience and convert leads into your sales funnels.
THE RACETRACK
Monthly tracking sheets
Every month, we’re tracking and measuring your success.
We’ll be analysing;
- What posts performed best, andwhy?
- Conversions that came from socials
- Freebie offer opt ins
- Leads generated
- Link clicks
We’ll do this all in your ownhandy dandy tracking sheet system in Google Sheets OR Canva Sheets.
You get to hand this in ANY TIME for a review during, and I will give feedback during The Service Station calls on what’s working, what isn’t, and how to power through the speed bumps
This isn't one of those content programs who promise you a Ferrari and deliver Mario Kart
“I’ve spent hundreds on content templates before in vain. Will this even work for me?”
Babe. I burned down my whole offer suite (yes, including my own Content Club) because I believe in this offer so much.
RIP the £4k I spent on branding lol.
The Content Club worked back in 2022-2024… but only as a bandaid.
What I realised is my members were getting really good at filling in blanks, but they all ended up sounding like… me.
And listen, I’ve got a GORGE tone of voice (10/10, no notes). But your audience needs your voice. That’s why this offer is about teaching you the formula to create your own content that sounds like you and only you.
“I’ve been in content group programs/ memberships before and never touched the core curriculum. I don’t trust myself to watch anything.”
I hear you. I’ve spent over £20k on self-led memberships, programs and masterminds… only to get to the end of my access and spend the last day rage-copying notes and binging six months of curriculum in one night (wanted to wrench my eyes out lol).
Every single pre-recorded training comes with different ways to learn, because as a level-100 dyslexic girlie with big ADHD energy, I know sometimes your brain needs options.
You’ll get:
- A video training with me walking you through slides (with captions)
- A podcast version to stick in your headphones and replay anytime
- A worksheet if reading is how it sinks in best
You can mix and match or do them all, whatever works for you that day.
Plus, each training session has a comments section, so if you’re stuck you can drop a question and I’ll reply within 24 hours (mon-fri)
“I’ve worked with you before, why am I reading this sales page and not happy with my content right now?”
Spicy one! Let’s be real, I expect about 70% of people in this first round of Formula HUN will have worked with me before, why? Because content is never a one-and-done situation.
You can’t race cars from 2025 with a 1956 engine. Your content needs to evolve as your business grows, and as the social media race chances (because you know it’s always a new story!)
Content works the same way. As you evolve, your business evolves- so naturally, your content has to evolve too.
This program is about building content that matches who you are and where your business istoday. That’s why even if we’ve worked together before, the work isn’t done.
“Is this all Instagram based content strategy? Coz I hate instagram tbh…”
Nope. I’m a platform-agnostic girlie. The formula we use inside Formula Hun isn’t built on what’s trending on Instagram or chasing algorithms. It’s a cross-platform content strategy, which means it works wherever you choose to show up.
We pick your primary platform based on the type of content you enjoy creating, then a secondary platform to repurpose onto. That’s it. Your strategy can cover Instagram, LinkedIn, TikTok, whatever lane feels likeyou.
For example, my client Maria went VIRAL on LinkedIn with an image + a short caption after identifying her lane.
The baddest b*tch on the track
Yes, I’m Jess and yes, I’m THAT content strategist who’sdirectly helped 400+ small biz owners turn followers into paying clients and supported1000’s of businesses and creators through my IRL and online events and workshops.
I built a six-figure business with under 5K followers, so if you’ve been told you need to gO viRaL or post three times a day to make schmoney, I’m here to prove that’s total BS.
Read more
More reach CAN equal more sales, and of course more followers isn’t a bad thing.
But it’s not a catalyst for business growth.
You can land dream clients whilst getting 20 likes a post.
Since starting my business in 2020,I’ve worked with brands like Canva, BoxPark, and Roundhouse, and my work has beenfeatured inStylist andBusiness Insider.
All whilst having under 10k followers and “low reach” content!
This business started because of my chronic illness. I had a high-level marketing job at one of the UKs most popular event brands, but my body couldn’t keep up with the lifestyle. At 27, with my ulcerative colitis flaring BAD, £0.30 to my name, and no choice but to move back in with my mum, I had to start again.
If I hadn’t moved home, though, I wouldn’t be here. It was actually my mum who suggested starting my own business. I charged £25 for my very first 1:1 consulting session, and since that first “invoice,” I’ve never looked back. Within a year, I matched my corporate salary.By 2024, I hit my first six-figure year… still with less than 5K Instagram followers.
I’m living proof that you don’t need a massive following to make a big impact (or big money).
Most of my clients have under 10K followers too, and together, we turn those audiences into thriving, engaged communities.
My method is built for small business owners who want scalable, sustainable content strategies that lead to sales, so you can grow your business without burning out.
This isn’t about noise, it’s about focus.It’s about you, your content, and your lane.
YOU’RE ALMOST AT THEFINISH LINE
You have a brilliant business. You wouldn’t be here if you didn’t.
INVESTMENT: £2100 in full OR x4 instalments of £525
Here’s what you get inside:
- 1x Monthly Guided Content Planning (2 hours)
- 2x monthly live group calls (2 hours)
- Create YOUR OWN content strategy using my SLAY formula (video, audio + worksheets)
- Monthly Tracking Sheets
- Personalised feedback on your content
- Weekly Content Prompts in your inbox
It’s time to stop positioning yourself like a wheeler dealer flogging bargains out the boot of a car and start cruising in the Mercedes Benzzzz where you belong. Stop hiding, decide you want more, and slam your foot on the gas.
More visibility. More clients. More content that’s worthy of the quality of your work. More confidence when you hand someone your Instagram without apologising for ‘not posting in ages’. More joy in showing up, because it finally reflects your excellence.
Formula HUN was made for you.
FAQs
When does the program start?
Doors open again in SEPT 2026
How long is this whole thing?
3 months. The next program runs from Sept – Nov
When are the live calls?
Tuesdays from 10am-2pm BST
Are there replays for the live group strategy calls?
No. There’s a pre-recorded core curriculum you can watch at your own pace. But due to the nature of the group strategy calls, there are no replays.
What support do I get?
You get text based and live support on your content strategy. You can ask a question about the core content, the formula and your own strategy any time and I will get back to you in 48 hours on text or immediately if you ask a question in our group call.
Is there a group chat?
Yes and no.Cut the noise so you can SLAY in your lane, HUN.
There’s a Slack Channel where you can drop your content for review and ask me any questions in-between live calls.You can also ask questions related to the core curriculum in the portal.
Join
formula hun
Six-month programme starting January 2026.