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Embracing Authenticity in Small Business: The Content Club Pod

Embracing Authenticity in Small Business: The Content Club Pod

In this episode of The Content Club Pod, hosted by Jess Bruno, we explore the power of authenticity in the world of small business. Jess delves into what authenticity truly means in the realm of social media, the importance of sharing your unique story, and how to overcome self-doubt when showing up on camera.

Key Takeaways 

  • Defining Authenticity on Social Media
    Discover what authenticity means and why it’s crucial for connecting with your audience.
  • Breaking Down the Wall of Perfection 
    Learn how striving for perfection can hinder your authenticity and growth on social media.
  • The Power of Sharing Your Story
    Understand how personal stories, even seemingly insignificant ones, can make you memorable and relatable.
  • Overcoming Shiny Object Syndrome 
    Explore how the temptation to mimic trends can divert you from your authentic path.
  • Starting Small: Taking the First Step Toward Authenticity 
    Jess offers practical advice for those looking to begin their journey towards authenticity.

Jess Bruno (Host): Jess Bruno is a seasoned content strategist and the host of The Content Club Pod. With a passion for helping small business owners find their authentic voice, Jess shares valuable insights and strategies to elevate your content game.

Links to Additional Resources:

Thank you for tuning in to The Content Club Pod. If you found this episode valuable, please consider following us on Instagram and leaving a review on your fav podcast platform. Your feedback helps us continue providing content that empowers small business owners.

I'm Jess Bruno


I’m on a mission to shake up the content marketing game for small business owners. When you’re rolling with me as your social media strategist – you can say goodbye to stress and hello to fun, easy, and effective content creation that actually brings in sales!