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Instagram Highlights 🫱🏻‍🫲🏽 Website Tabs

Your highlights on Instagram are comparable to the tabs on your website, serving as a virtual shop front where you can categorise and showcase your best content and what you want your audience to know about your brand.

You can use Instagram Highlights just like website tabs to let your audience navigate your brand, products, and services quickly and easily.

Before we go ahead and give you 50 highlight ideas, here’s a step-by-step guide on how to create Instagram Highlights.

How To Create Instagram Highlights

Step 1: Prepare Your Content
Before you start, gather the posts, stories, or videos you want to include in your Highlights. These could be behind-the-scenes moments, customer testimonials, product spotlights, or anything you’d like to feature.

Step 2: Open Your Profile
Tap your profile picture in the bottom right corner to access your Instagram profile.

Step 3: Create a New Highlight
Beneath your bio, you’ll see a section for your existing Highlights (if any). To create a new one, tap the “+” icon.

Step 4: Choose Content Select the posts or stories you want to add to your Highlight.
You can choose from your archived stories or select from your existing posts.

Step 5: Customise Your Highlight
You can give your Highlight a name and select a cover image to represent it. Make sure the name is descriptive and relevant to the content you’re showcasing.

Step 6: Add to Your Profile
After customising your Highlight, tap “Add” to include it on your profile. You can reorder your Highlights by pressing and holding the Highlight, then dragging it to the desired location on your profile.

Step 7: Edit or Remove Content
You can always edit or remove content from your Highlights by tapping on the Highlight and selecting “Edit Highlight.”

Step 8: Share with Your Audience
Your Highlights will now be visible on your Instagram profile for your audience to explore at their convenience.

50 Creative Instagram Highlight Names Ideas

What should you call these Instagram highlights to make them stand out? Here are 50 creative Instagram highlight names ideas tailored for small businesses.

  1. Behind the Scenes

Showcase the human side of your business by sharing behind-the-scenes moments.

  1. Product Spotlight

Highlight your top-selling or featured products.

  1. Customer Reviews

Share glowing testimonials and reviews from satisfied customers.

  1. How-To Guides

Offer tutorials and guides related to your products or services.

  1. Events & Promotions

Keep customers informed about upcoming events and special promotions.

  1. Meet the Team

Introduce your staff members to create a personal connection.

  1. Our Story

Share the history and journey of your small business.

  1. Fan Favourites

Highlight posts that garnered the most likes and comments.

  1. New Arrivals

Showcase the latest products or services you’ve added.

  1. Shop Now

Direct users to your e-commerce platform or online store.

  1. Limited Offer

Feature your limited time only discounts and offers.

  1. Testimonials

Highlight video or written testimonials from satisfied customers.

  1. #Throwback

Share nostalgic moments or milestones in your business’s history.

  1. Local Love

Show support for your local community and collaborations.

  1. FAQ

Answer frequently asked questions about your business.

  1. Workshops & Classes

Promote any educational events or classes you offer.

  1. Style Inspiration

For fashion or beauty businesses, provide style tips and inspiration.

  1. Eco-Friendly

Highlight your business’s commitment to sustainability.

  1. Foodie Delights

For restaurants and food businesses, showcase mouthwatering dishes.

  1. Made by YOU!

Share user-generated content featuring your products.

  1. DIY Ideas

Offer creative DIY projects or uses for your products.

  1. Travel Adventures

Showcase your small business’s journey and travels.

  1. Inspirational Quotes

Share motivational and inspiring quotes.

  1. Home Sweet Home

For home decor businesses, display interior design inspiration.

  1. Happy Customers

Feature pictures of your satisfied customers using your products.

  1. Pop Culture

Highlight how your business connects with popular culture.

  1. Health & Wellness

Share tips and advice related to health and wellness.

  1. Before & After

Show transformations your products or services can achieve.

  1. Tutorials

Share step-by-step guides and tutorials.

  1. Meet the Makers

Introduce the creators or artisans behind your products.

  1. Flashback Friday

For nostalgic businesses, take users down memory lane.

  1. Top Trends

Highlight trending products or services.

  1. Travel Destinations

For travel agencies, showcase dream destinations.

  1. Tech Talk

Discuss the latest tech trends and innovations.

  1. Charity & Giving

Share your business’s philanthropic efforts.

  1. Staff Picks

Feature your team’s favourite products or services.

  1. Local Artists

Support local artists and their work.

  1. Blog Posts

Promote your blog content on Instagram.

  1. A Day in the Life

Showcase a typical day at your small business.

  1. Customer Test Drives

Highlight customers trying out your products or services.

  1. Seasonal Specials

Feature products or services related to the current season.

  1. Style of the Day

For fashion businesses, showcase daily outfit inspiration.

  1. Travel Tips

Provide valuable travel tips and advice.

  1. Creative Process

Take users through your creative journey.

  1. LOLS

Share funny and light-hearted content.

  1. Pets & Business

For pet-related businesses, feature cute animals and products.

  1. Office Vibes

Showcase the culture and atmosphere of your workspace.

  1. Community Q&A

Answer questions from your followers.

  1. Beauty Hacks

For beauty businesses, offer makeup and skincare tips.

  1. Get Inspired

Share content that inspires and motivates your audience.

Instagram Highlights can act as a mini-website

Choosing the right Instagram Highlight names for your small business can help you connect with your audience and showcase your brand’s unique personality.

Happy Highlighting!

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I'm Jess Bruno


I’m on a mission to shake up the content marketing game for small business owners. When you’re rolling with me as your social media strategist – you can say goodbye to stress and hello to fun, easy, and effective content creation that actually brings in sales!