Sign up to get the weekly content tea 🫖

Get the weekly content tea 🫖 Sign up for my FREE newsletter >

Authenticity on Social Media, with Oyinka Yusuff: The Content Club Pod

Welcome to The Content Club pod, with your host Jess Bruno! This week’s episode is the first in a series of interviews with other small biz owners who have chronic illnesses, and juggle life and business alongside it.

Today I’m chatting with Oyinka Yusuff, an actor and founder of Moss & Glow, a beauty and personal care brand. We sat down for a juicy chat all about authenticity on social media. 

Oyinka started her small business journey when she discovered the power of sea moss and how it cleared up her psoriasis after a particularly bad flare up. She wanted more people to experience the power of sea moss, so Moss & Glow was born!

I love Oyinka because she’s so real and says it how it is – and that’s also reflected in her content!

Get your notes app up and dive into this episode to learn more about:

  • What psoriasis is and how it impacted Oyinka’s and day to day life since she was 18 years old.
  • How being introduced to sea moss not only helped in clearing up her psoriasis, but inspired her to start a business to help others.
  • How social media platforms like Snapchat helped document her psoriasis journey and how she uses that in her content.
  • What social proof is and how Oyinka does it so organically by screenshotting customer feedback.
  • How Oyinka uses WhatsApp as part of her sales strategy.
  • The power behind sharing your story and transformation.

Oyinka is a breath of fresh air and her journey is so inspiring, you would want to miss this one!

Follow Oyinka Yusuff on Instagram @oyinkayusuff1 and make sure to check out her personal care brand, Moss & Glow @mossandglow

Don’t forget to follow me @jessica.sophia.bruno and on Instagram! Doors to my membership, The Content Club, open soon –  get on the waitlist: 

Thank you for tuning in to The Content Club Pod. If you found this episode valuable, please consider leaving a review on your fav podcast platform. Your feedback helps us continue providing content that empowers small business owners.

Jessica Bruno

your go-to social media strategist & Marketing coach

I’m on a mission to shake up the content marketing game for small business owners. When you’re rolling with me as your social media strategist – you can say goodbye to stress and hello to fun, easy, and effective content creation that actually brings in sales! 

Share the Post:

Small Business Marketing Services

How to get started 🎉

1:1 Coaching

Together we create a sustainable strategy that grows your business, converts followers into customers and and supports you through the highs and lows of what it means to be ‘seen’ on social.

Small Group Coaching

In this group programme, you’ll go from ‘chucking content up and hoping for the best’ to a smooth, sustainable content strategy that sells your offer.

Monthly Content Prompts Membership

We support busy small biz owners with an easy-to-implement, DONE FOR YOU content strategy you can use to stay consistent and grow online.